Female Stereotypes In The Media Essay -- Papers

Female Stereotypes In The Media In the media the most common young-bearing(prenominal) stereotypes, are the housewife and the blonde bimbo. The Housewife. Chained to the kitchen sink, endlessly cleaning and stooling. An old stereotype. In the advertisement for Shake n Vac a woman is doing the vacuuming and dancing roughly shaking Shake n Vac on the floor. This is a stereotype for the reason that a man is nowhere to be found. exactly in advertisements for intelligent matters like finance, its eer a man. At first, when I saw the advertisement for Mc Cains chips, I thought the woman in it wasnt stereotypical, as she was not cooking the meal, the man was. But after a while I saw that this was just for a joke, as at the end you saw that the man was simply able to cook a tray of oven chips and he doesnt even know whether they buzz off a chip pan or not, as the dialogue goes, Man I spent ages fashioning these chips, slicing the potatoes, frying t hem in the chip pan. Woman What chip pan? The Mirrors cartoon section has had a cartoon thats been there for days and years called Andy Capp. (See picture A)This cartoon follows the life of a stereotypical northern husband and wife. In the edition I looked at, theres a picture of Andys wife carrying a set and a cloth, walking into the kitchen, blanking the husband whose lying on a couch nearby. He asks Whats the matter pet? Is it something I did? And she shouts back How? Whens the last time you did anything? In all of the cartoons, Andy never did any housework, as far as he was concerned that was womens work and he always expected his dinner to be on the table when he came home from ... ... like in the advertisement for shake and vac. The reason why stereotypes exists are usually because when people make up characters (for TV scripts, film scripts, etc.) its easier to use the image of a woman that someone is familiar with. Most writers are male. As they dont know much about them and they can only write about what they know about, they have to use the images they have of women in their heads. Its the same with other stereotypes, i.e. French people in the media always wear berets and have onions round their necks. When will our views change completely? I think, although new stereotypes are appearing and old ones are evolving, it will take time. But the women will always be portrayed, because theyre the child bearers, as being chained to the kitchen sink and planning what to have for dinner.