Corporate Communication Essay

IntroductionThe arranging which this report will be based on is c wholly(a)ed Mirihi Island Resort. Mirihi Island Resort is a five star utilize located in a secluded island in South Ari atoll of Maldives. It consists of 36 styles from 6 atomic number 18 beach villas and the remaining 30 ar water villas. This resort is under Cr give birth Company (Mohamed, 2014). in that location atomic number 18 total of 145 staffs mixed from e very levels. 60% of the staffs be from Maldives and the easiness of the staffs are from India, Sri Lanka, Bangladesh, Nepal, Germany, Switzerland, Netherlands, China, Thailand and etc. Their slogan is Mirihi as unique as you. wish comfortably as said in the slogan, Mirihi is a very unique resort. No wearing of shoes or sandals, no motorized water sports, no night animation and no TVs in the room catchs their customers feel like being in Maldives and unique (Mohamed, 2014). VisionMirihis vision is to be al behaviors on top off of all the Maldiv ian resorts in inspection and repair and standard wise to make challenging for former(a) hotels. To be most quiet and peaceful resort in the country as well never pushes on sales. Respect all different assimilation by providing the same levels of helpers. Staffs will be well trained for an rightness services and try utmost to motivate the staffs by whichever diddleable way (Mohamed, 2014). MissionIn this highly developing tourism industry their take up is to keep the lymph nodes satisfaction up to the standard while providing services in a quick and efficient way. Focus on improving service standard by observing difference surrounded by the resorts and from guests feedbacks. Maintain the cleanliness of the rooms, increasing the food quality rapidly, continuous updating the development and raising for the staffs, flexibility, making customer feels special and as well everything is possible attitude will be the best benefits to achieve the goals. Never go bad trying until achieve the goal (Mohamed, 2014).This report will be evaluating and analyzing the corporal conference of Mirihi Island Resort.DiscussionDefinition of incarnate communionCorporate communion is managing an organizations internal and external communications with the purpose of establishing and maintaining hearty reputations with its various audience to the mutual benefits of both(prenominal) and to its improved competitive advantage (Kalahub, 2009), (Richard, 2000). Corporate communication includes advertising, universe relations and marketing, marketing communications, hardly they all function under a managed perspective (Kalahub, 2009).Functions of somatic communicationThere are many functions of bodily communication. Among some of them are discussed below. Media dealingAmong all the functions this may be the function for which unified communication managers are well known. It is because they are engaged in the media relation works, where they declare to write and sc atter news releases with responding to media enquiries. Corporate communication manager afford to oversee all planning for news conferences. excessively the manager has to arrange everything needed for the congressman to appear on the local television and the radio programs. In appurtenance to that the manager also have to monitor all the news broadcasters and new(prenominal) outlets to see what the media is talking closely the ph angiotensin converting enzymer and have to advise strategies to source misinformation (Frederick, 2014). Public RelationsUnder domain relations fall, hiting relationships with customers and responding to studies from the public. Here, the corporate communication manager is responsible for providing all the information needed to the oecumenic public through newsletters, brochures and other printed materials. He/she also has to manage the companys web localize by monitoring the feedbacks given by the public and responding to imprecise posts or r equests for information in regularise to build a genuine relationship between the public and the organization (Frederick, 2014). Crisis CommunicationIf something unexpected happened in a company that will be a threat to publicsafety or companys reputation. For such a faultfinding event all staff should be well trained and active for it as it will help corporate communication to prepare for it in a short period of time. Corporate communicators mainly works with their own staff to develop crisis communication before any disaster strikes but in case of developing crisis message they should work with different of spate or company, it might be a political officials, attorneys or an soupcon response person. because its the responsibility of corporate communicators to advise ranking(prenominal) leaders in a company to manage the crisis (Frederick, 2014). Employee CommunicationsWhen a company needs to deliver a message to external audience, the corporate communication manager may ha s to act as employee communications manager. be that position they have to design printed publications and write emails to announce company news, distinguished information and training opportunities. Corporate communicator also may have to crap a focus group to learn what issues the front-line employees are mostly facing. Also they give advices to the senior leaders on how to improve relationships with their staffs and gain defy for the initiatives. In general, the corporate communicator manages a companys Intranet and internal blogs (Frederick, 2014). Investor RelationsThe main purpose of investor relations is to reas undisputable share contributeers that by investing in the company they have taken a wise move, and even though if they dont want to buy much shares they should continue to fend for onto their shares. The importance of this communication is towards the financial success of the company and the decisions it makes that lead to growth. Therefore the employees involv e in investor relations has prepare regular financial and focussing reports and briefs for the financial media (Scotter, 2014). Internal CommunicationIn the internal communication the corporate communicator has to focus on aligning staff with the organizational determine and purpose. Therefore, the corporate communication manager has to arrange staff conferences with senior managers, overlap stories on the company intranet and organizing award schemes to reinforce organizational values. Internal communication oftenmediates with media relations, sharing positive coverage internally to raise team spirit (Scotter, 2014). Corporate AdvertisingCorporate advertising is any advertisement that focuses more on public relation than sales promotion. The purpose of the advertisement is to build a companys image, reputation and presence among the general public or within the industry. Corporate advertising is regarded as one of a variety of communication tool that is used to promote the desi red corporate brands corporate identity rather than promoting companys specific products or services (Zulhamri, 2012). Public AffairsIn an organization at the local, state and federal level, all the sectors are subject to laws and regulations. Therefore, public affairs staffs job is to forward organizations case for amendments to lively legislation. In some cases they have to campaign for new laws as well. For this lawsuit public affairs staffs job often work with media relations to run integrated campaigns (Scotter, 2014).Definitions of Identity, Image and storyIdentityA companys identity is what the company is, the way the company is being recognized and the characteristics that defines the company (Corp, 2014). For example the companys name is a part of its identity. ImageAn image of an organization is the perceptions that different people hold of an organization. Such perceptions differs depending on how well people know the organization. Some perceptions are derived from peo ples individual experiences and impressions of the organization and also by the marketing and communication activities (Bailey, 2008). For example when someone says Rolex watch the first thing that comes to the understanding is the quality and the price of the product. It is because the Rolex watch is commercialized in such a way that people believes that it is expensive hence a quality product. ReputationIt is the collection of perceptions about a company that is hold by the stakeholders with whom it relates, both internal and external (Munich, 2008). For example Apple Company is a very high reputed company, hence they provide high quality products and they have been endlessly trying to keep on their standard. AnalysisAnalyzing using Rep enshroud ModelIn every organization it is very important to analyze their image, identity and reputation in order to be successful. To analyze these triplet things the best tool or model is the Rep Track Model. It is the cosmoss first standard ized tool for tracking reputation of globally across stakeholder groups. It tracks 23 key cognitive process indicators grouped around 7 reputation dimensions that is effective in originateting stakeholders to bet on the company that has been turn out by researchers. The following diagram shows an illustration of Rep Track Model. The septenary reputation dimensions will be used to analyze the reputation of the selected company, Mirihi Island Resort. carrefour/ServicesMirihi is a service oriented company. Reviewed by many customers that has been to Mirihi, they have a high quality service which fulfills customer requirements and their needs. Compare to other top most leading resorts, Mirihi has high prices for their packages, compare to their service. Because in Mirihi there are no televisions available in the room and the rooms are non so big. Its not because they batcht relent it or they dont want to give that service. It is because they want their customers to get the chanc e to be relaxed without being engaged to the news and other media entertainments. On the other hand they provide high speed Wi-Fi so they tramp be in touch with their family and familiaritys. However their customers are very more than comfortable and happy with their service. InnovationMirihi is the first resort in the Maldives who provided the service of encountering whale sharks for their customers. And they keep trying to come up with new innovations to make their services more and more unique. They are very flexible for their customers, notify come up with their own ideas ofdifferent activities or services. Also they endlessly try to change their way of giving services. WorkplaceIf any one goes through the reviews about Mirihi Island Resort it will see from all the comments about their wonderful staffs and their fantastic service. This shows that how happily the staffs are working in order to build the reputation of the company. Mirihi management always make sure that their employees are well trained and highly motivated. Therefore they frequently conduct training sessions for all the staffs including top management staffs. They dont discriminate between their staffs, they distribute earlier bonus and salary increments equally and fairly. Mirihi gives full support for the staffs who wants to invent things and those who wants to study as well. Mirihi staffs has the opportunity to internally change their positions. boldnessIn Mirihi they have general session in every calendar month to share their achievements, financial situations, about the allowances starting from the last four geezerhood so that it is easy to compare and about all the upcoming programs or events. They are very transparent as they always tell barely the situation with the political sympathies regarding the taxes to their staffs. And they prepare annual report and submit it to the government and also they pay taxes on time. They make sure that their staffs are awake(predicate) an d follow the rules and regulations public by the government. CitizenshipMirihi is a very environmentally friend company. They never cut piling the trees and according to their policy cutting down the trees are prohibited unless it is very necessary. They have very strict rules for the guests not to stand on the corals, not to collect anything from the sea, not to put anything in to the sea and not to feed the fishes. And the guests are LeadershipIn Mirihi they have charismatic Managers. From the management they always make sure that they keep on the standards or improve their level to get on the top most. Whenever they establishment any issues or threats they overcome it making suitable strategies. They make sure that their staffs are comfortablewith their given resources. PerformanceThey have been as the top resort on the famous travelling website for almost one year. At the moment also they are in the top six. From this clearly can be seen that they performed well with high att ainability. Monthly and annually they make Brobdingnagian profit compare to their expectations and therefore they are able to provide early bonus to their staffs with an amount of around MVR10,000 for each staff. Their market share has been growth, smooth being among the smallest resorts in the Maldives.RecommendationEven though Mirihi is a profit gaining and reputed company, there are few things that they need to improve. They need to have corporate communication department to analyze their re They should conduct performance appraisals or evaluate their staffs performance more frequently and give feedbacks on their performance so that they know what are things that need to be improved. Mirihi should provide a 24 hour room service to make their service cave in since they dont have a 24 hour eating house or a bar. There are not enough solarize beds on the beach for the guests to enjoy the sun bath. So they should provide more sun beds on the beach. Finally the guest Wi-Fi and th e staffs Wi-Fi is very slow and the guest Wi-Fi is not available most of the areas like specially in the spa. So they should provide Wi-Fi to the most areas so that their service could be more improves. And the Wi-Fi should fast.BibliographyBailey, S. R. (2008). InternationalEncyclopedia of Orgnaization Studies. able publications, Inc. doihttp//dx.doi.org/10.4135/9781412956246 Corp. (2014). Your Dictionary. Retrieved from Your Dictionary Web site http//www.yourdictionary.com/identity Frederick, A. (2014). weakened Business.chron. Retrieved from Small Business.chron Web site http//smallbusiness.chron.com/functions-corporate-communication-department-23716.html Kalahub. (2009, November 07). Slide Share. Retrieved from Slide Share Web site http//www.slideshare.net/9924927019/corporate-communication-2444333