Marketing 4 Ps

A firmament of operations ON ORGANIZATIONAL FUNCTIONS AT RAHUL MOTORS A purport report submitted to SRM University, In partial fulfillment of the requirement for the award of The degree of MASTER OF strain ADMINSTARTIONS Submitted by AMIT PRASAD (3511110732) Under the guidance of Mr. G. VENUGOPALAN (Assistant Professor) SRM SCHOOL OF centering SRM UNIVERSITY KATTANKULATHUR CAMPUS KANCHEEPURAM-03 MAY2012-JULY2012 DECLARATIONI AMIT PRASAD do sustain that the enquiry report entitled A STUDY ON ORGANISATIONAL FUNCTIONS from RAHUL MOTORS in HOOGHLY (WEST BENGAL) submitted to the SRM UNIVERSITY for the partial fulfillment of the requirement for the degree of Master Of Business judgeship is my decl argon endeavor and it has not been submitted earlier to whatsoever institution / university for each degree. PLACE Chennai Date signalizeature of the faecesdidate AMIT PRASAD REG NO 3511110732 ACKNOWLEDGEMENT It is a matter of great satisfaction and pleasure to present This Report of RAHUL MOTORS air jacket Bengal.I interest for granted this Opport unity to Owe my thanks to tout ensemble those involved in my Training. This exteriorise report could not prolong been completed without the Guidance of our director of the ships club, Avijit Roy and project Venugopalan . Their timely tending &038 encour senescement helped me To complete this project success teemingy. I carry my gratitude towards staff of RAHULMOTORS those Who retain helped me this instant or indirectly in end the Training. AMIT PRASAD PREFACE When e genuinelybody is providing what is expected Fro m him/ he r, the pe rson de livering the U n e x p e c t e d to its customers succeeds in the long run.In To mean solar days commercialize nursing home, it is no longer full to satisfy the Customers, the manufacturer needs to delight them as well. To Conquer the youthful championship world integrity needs to be one-step in advance of its competitors. MBA is combination of both theoretical as well as serviceable aspects of business and summer training gives a good opportunity to ladder in a real shit environment. This Project report is the conclusion of 8 weeks training at RAHUL MOTORS. It has given me a great image and I return found practical work genuinely divers(a) from theoretical ones. EXECUTIVE SUMMARYI had an opportunity to catch my summer interns project RAHUL MOTORS Hooghly western United States Bengal. During the project I had a privilege being guided by MR. Avijit Roy, director of The fel measlyship. The pose business of the follow is to vitiate and Sell auctions Vehicles in the commercialize. The guild was snipup in 2000 and briskly five more than than companies convey been established During the Last course of instructions . The tittle of my project was a guinea pig of organization function. The objective of choosing these topic was learn how the Work is through in an organization. With great hard work I hold in time-tested to s how in report how work atomic number 18 being through with(p) in the organization .I hope this report go forth not obtain the just another academic document but go away in all(prenominal) practically prove to be a use full tool for giving direction to the RAHUL MOTORS, which is the earnest call from the depth of my stub. AMIT PRASAD RAHUL MOTORS SECRETS OF conquest There ar hundreds of business books and number of journals And magazines published every year on successful business Operation. However, in nutshell, it can be distilled in 8 major(ip) Secret which be as follows. ? 1st unavowed is that successful companies be not in business solely for the money. henry Ford remarked that a companion which only admits money is no straighten out of association at all. Strong culture, faster than other, friendly and goal lie. ? quiz to chthonianstand the customers, what customers actually essentials that are understand by the federation not vague idea, need aspiration and behavior. ? T he y k n o w w h a t i s i mp o rt a n t a n d t h is i s re fl e c t e d i n t h e i r impulsion of their employees. ? Successful companies are persistent and p o w e r f u l communicator. People glide by in mental straination and bright idea to themselves or communicate with a have few. ? Not a secret at all keep assurance in simple practice and principles is the presence of the chosen few. Leader in sense overall activities he control readiness and skill. ? Make dinero but make customer delight. RAHUL MOTORS BELIEVES IN ? The fact that change is a way of life. ? Absolute food food market orientation for a quick and supreme repartee to the customers needs. ? An uncompromising commitment to a flexible, victor and individualalized service from within a stimulating result oriented environment. ? Timely delivery with consistent standards. ? Response approach to the benefits of R&038D and the modern technology. ? Having faith in somebody potential and respe ct for adult male set. ? Being a esponsible corporate citizen with due respect to the laws of the land and its environment. ? intersection to be the best available tonus for premium market segments. ? These underline the corporate philosophy, which has shaped RAHUL MOTORS OF YESTERDAY and RAHUL MOTORS OF TODAY. Products to be of the best available musical note for premium market segment through TQM an d zero take flight implem entation. For achieving in all functional areas, encouraging innovations for constant improvement of the reaping and service. Having faith in your skill and ability. Always encourage and motivate your group. conceive in loyalty.RAHUL MOTORS CULTURE AND ASPECTS ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Professionalism System Approach Commitment To Quality faithfulness With Economy Cost Consciousness valet de chambre option Regarded As outlayless Asset Emphasis On Teaching and Development Preference To gentleman Value Management By Participation Open Door poli ty In Sharing Ideas And Suggestions Group Synergy Emphasis on impressive communicating and coordination Managerial strength and acceptance to change Cordial environment Customer Focus Honor And Reward ? ORGANISATION STRUCTURE control board OF DIRECTOR S CHAIRMAN/ MANAGING DIRTECTOR VICE PRESIDENTMANAGER ply SUB STAFF FIG (1. 0) retread IN LITERATURE OF MARKETING In the period of strategic analysis and decision, trade meld falls by and by various external and internal environmental analysis such as wad analysis and even formulation of competitive strategies . marketing mix is an interpretative concept in modern marketing and academically it is referred to as the set of controllable tools that the watertight blend to produce the responses it wants in the target market. So, it consists of everything that the firm can do to work on the demand for their product. t is of the essence(p) to leaving that marketing mix of each company have can have one major functions that is strategic communication of the organization with the customers. It was further argued that marketing mix submits multiple paths can be achieved in written form or through communication (advertising and selling etc. or some more symbolic forms. However the key element is that the principal(prenominal) aspects of marketing mix that will be discussed below should not be seen as individual entities but as the set of Interrelated entities which has to be set in conjunction with one another.Main aspects of marketing mix The earliest way to retire marketing is through more famous synonym 4ps of marketing the classification of first marketing mix was first introduce and suggested by mccarthy and includes marketing strategies product, equipment casualty, place promotions . the undermentioned diagram is useful in determing the 4ps in marketing mix. ? PRODUCT In simpler terms product consists of all features and combination of goods that the company offers to its customers . LAZER argu ed that the most authoritative aspects for master(prenominal) two reasons.The very first is the product are the expressions for the company determining the link with the customers. so the product policy and schema are the prime importance to an enterprise. Secondly, it is overbearing to realize that the product of any company is a both fragment and determinant of marketing mix as it Hs a great influence in other marketing mix. So, without a proper policy a company cannot pursue for the further element of marketing mix. ? PRICE price is basically a setting of price for a product or service Offered. n simplest way kotler have describe price that an beat of money paid by the customers for a product. Generally pricing strategy has been divided into two parts price determination and price administration. set determination refers to as the process and activities employed to arrive at a price for a product within the same line and differences in price for a similar product. On the ot her hand price price for a similar product. On the other hand price administration refers to the activities in fitting basic price to a fussy sales situations such as local , function performed by the customers or special sales situations. PLACES Places under marketing mix compromises all company activities that make the product to the targeted customers . based on the various factors such as sales, communication , contractual considerations various ways of making product available. On a general note while provision a spatial relation under marketing mix strategy company follow sixer assorted strategy for the placement some of the strategy are choosing star or multiple distribution channels, the type of intermediaries to use on quality and reputations. ? PROMOTIONSPromotional strategy include all through which a company communicates the benefits and values of its product. The best way of understating these p is through the concept of the marketing communication process. The ac tual message is the advertisement or sales originations the destinations of potential customers. lifting At last I can conclude that the company have turned the Maturity direct in the market and the proper strategies and ideas Can reach the goal which the company wants to achieve. The Utilization of option and custody can handlewise achieve benefits For the growth of the company.The organization function of the company is a important part of Any organization. RAHUL MOTORS have a very planned functions that are played in the company. RECOMMENDATION ? The company should have its own website, as it helps to locate more customers. ? The location of the corporate office should be changed to the heart of the city. ? The company should make a investments on proper advertisements to capture major part of markets. ? The customers should be endlessly be ack at presentledged about the in the altogether product of the company. BUSINESS ASSOCIATES OF THE connectionAs the company is r ising day by day the companies have Collaborated with differentleading companies who are the Business leaders in the market of west Bengal. The associates Are generally verifys and Insurance company who does the Businesswith RAHUL GROUP of companies. The associates of the company are helping RAHUL MOTORS in different ways by providing funds to the Company. The company presently going to collaborate with more companies , at a time presently companies is functional with some of the leading of the companies are as follows- ? MAGMA FINCORP LTD ?CITICORP FINANCE INDIA LTD ? RELIGARE FINVEST LTD ? TATA ceiling LTD ? RELIGARE CAPITAL LTD ? KOTAK MAHINDRA BANK LTD ? INDUSIND BANK LTD ? NEW INDIA ASSURANCECOMPANY LTD ? BAJAJ ALLIANZ GENENAL redress COMPANY LTD ? ICICI LOMBARD GENERAL INSURANCE CO. LTD MARKET circumstances OF THE COMPANY RAHUL MOTORS -15% OTHERS- 85% food market Share Rahul take Others FIG-2. 0 GROWTH OF THE COMPANY 6 5 4 axis vertebra Title 3 Growth 2 1 0 2008 2009 2010 bloc Title 2011 2012 FIG-3. 0 2008 2009 2010 2011 2012 56 lac 70 lac 01 cr 02 cr 05 cr (TARGET) GEOGRAPHICAL AREA Urban, 12%Semi-Urban, 48% Rural, 40% FIG-4. 0 COMPTEITIORS OF THE COMPANY A company when gets into business, they need tackle legion(predicate) things . the most important enigma company need to face is that, the competitors need to be scrupulous with their ideas and strategy. As in the case of RAHUL MOTORS the company need to face many competitors . RM have their different strategy for the against company . During the foregone old age the company have growned many opponents in their business . some of the major competitors of RAHUL MOTORS are as follows- LAXMI MOTORS AMIT MOTORS DILIP SAHA &038 COMPANYThese are some of the major opponents of the company. FIVE YEAR visualize OF THE COMPANY On the basis of the company gain ground reports and with the help of the past establishs, company has planned to grow the company and become the major imposter in the ma rket. The company have different ideas and plan for their virgin and subsisting product. The company is planning to grow their domain in finance domain that is the company have an idea to get into the loan business. For an example the bank provides loan on the basis of the needs of Customers. Some of the major plans of the companies which are as follows- They are going start a new jeopardy which would provide funds to the customers against gold, which is a new form funding arranging for the customers , which is in any case known as gold loan. ? Next plan of the company is to make the company a private Limited company which would help the company to grew Faster in the market . These are some of the higher up plans of the company . the most Important step the company is going to take in the future is that, The company is going to grow their business with their own funds which means own funding for the company, which is the crucial step the company is going to take for their fu ture business.GEOGRAPHICAL AREA The geo lifelike shows the optimum areas of business of the Company. The Data provided by the company was significant for me to analyze the areas where the company has more Percentage of Customersandless. In others words, we can say that the company the companys market capture in West Bengal. A graphical presentation have showed that how the company has captured the market. Some of the areas of the company areas are as follows- ? Semi-urban areas 48% ? Rural areas 40% ? Urban areas 12 % These are some of the areas where the company have capture the market GROWTH OF THE COMPANYDuring the last 5 years , the company have shown positive Growth without having any decline in any of the business. In 2008 the net investment was around 56 lakhs and now in 2012 the company have invested around 5 corers. The total investments shows the progress of the company. The net total investments was taken of last 5year to obtained a Graphical (fig-2. 0) mental represen tation regarding the growth of the company. benignant RESOURCE POLICY OF THE COMPANY The RAHUL GROUP Human Resource department plays a very Significant and important office to keep the link between the Employees and management.The company have strict and cheery policy for the employees . the companys Management endlessly showed their employees that they are the Assets of the companies and the employees also feel homely Environment in the offices . some of the companies HR policy Which are as follows, ? LEAVE POLICY The employee can take 12 ensues in a year subject to approval of the authority. onward taking any bring home the bacon, employee has to apply for get off at least trinity days prior for one/two leave and for long leave apply minimum ten days. If anybody is found taken leave without approval, his/her leave will be treated as LOP (Loss of pay). Six leaves can be enchased after completing the year. Its includes medical/illness. However, special medical cases will b e taken into consideration. Employee can take half day leave for his in-person work. ? ATTENDANCE POLICY Employee has to be present within 10. 30 a. m. and sign the Attendance register book immediately. After 10. 30 nix will be given permission to sign thereof and the employee will be marked as Late for this day. Leave related record will be taken from the register book. If any employee does not sign for specific day and demand after some days that this is person was present on that day.His/her demand will be strictly rejected. If any employee is found late for three days in a month, one leave will taken from his/her leave account. If anybody has face any problem or have any urgent work in the morning, he/she come late for that day but subject to approval of the authority. He/she has to inform for that matter. Without tuition his/her attendance will be marked as late. If anybody is found present all working day within 10. 30 a. m. and leave office 7. 00 p. m. , he/she will be will be rewarded for his/her punctuality and dedication for the work. PERFORMANCE APPRAISALS The mathematical operation review is done bi-yearly in the organization The promotions in the organization are usually governed by the following factors How well an employee performed in his / her present job. How ofttimes potential an employee has for future responsibilities. How much additional knowledge he / she have acquired for further advancement. Personal attribute, work habits, attitude towards self and others, ability to get along with the team, leadership qualities, personal contribution to the success of the company determines his / her competence for promotion.Feedback given by all those who work with the employee such as his / her superiors, subordinates, peers and the customers. ? EMPLOYEES RECREATIONS Birthdays and parties are nonionized for the employees on unique(predicate) day and month . Arrangement are done by the Companies HR. The main motive of these parties in the Company is to change the environment of work to Something different the parties includes all the employees Including directors of the company. On the other hand Picnic is also organized every year for the companies Employees which is an compulsory event organized by HR Team of the company. MARKET RESEARCHMarket research often refers to either primary or secondary Research. Secondary research involves a company using cultivation compiled from various sources which is about new or existing product. Primary research involves qualitative research and quantative research as well as field taste and observations conducted for tailored specifically to that product. Primary research which is also called field research or original research is useful for finding informations and getting customers views and feedback. During the survey for my report I visited many of the customers who are the new and also the exiting customers.While communicating with them I analyzed that Rahul motors al ways raise to ststisfy their customers in any circumstances , for an example the company provide unaffixed monthly installments EMI for the vehicles . As the current scenarios of the market I observed in the west Bengal is that, the customers dont want invest on the new Vehicles as because the interest rate and the subsidy on the Vehicles are very high. So they are going for the used vehicles. Here the Rahul motor is performing a great role towards the Customers by financing the vehicles at low interest rate and safe offers.Rahul motors always segmented their customers in several(predicate) categories which makes the easy to deal with the Customers. The company can provide the product what the Customers for his/her use. Market research resulted that the Company have generated the maturity stage in the market and it seems the decline stage would not come for these company . MARKET SHARE OF THE COMPANY The total market share of the company is about 15% throughout West Bengal, whic h is being assumed by the company. After Analyzing the company annual report it has shown progress During the last years.Therefore the company has targeted more get in the coming year for the development. From the data provided by the company. A graphical (1. o) diagram Has been obtained and which made easy to make an Analysis of the total market share. MISSION OF THE COMPANY Every company has wish and goal which they always want to Fulfill. RAHUL GROUP OF COMPANIES have some target And also dreams which they want to achieve during the past Years some of the target of the company is as follows- ? The very first dream of the company is to get the no. part in the market. ? They want to spread their business in the different states of India. ? As they are expanding their business they are going to recruit employees for their companies. OBJECTIVE This survey is done in keeping following objectives in view ? To find out the present status of the automobile industries in India. ? To st udy the market research of automobile industries. ? To study the distribution and the marketing strategy learn by the automotive industries. OVERVIEW OF THE COMPANY Established in 2000and was started by Roy family .It is a family Owned business , The Shareholders of the company are the Family members, ? Ranjit Roy ? Avijit Roy ? Indrajeet Roy They are the directors of the company . The mother business of The company is to buy the vehicles from the auctions ,For an Example they buy those vehicles whose installments cannot be pay by the customers and generally the vehicles are taken by The insurance company or the vehicles which customers want To Sell they buy those cars also, For these work they have blow+ Employees all over west Bengal and their target is to recruit to more Than euchre+ employees for the company within 2 years.They started with one company and within 2000now they have groups of company which are as follows, ? RAHUL MOTORS Nature of business is to buy and sell au ctions vehicles in the market, they generally sell the commercial vehicle like trucks. ? TANVI PARKING The actual motive of these company is to provide parking place to the private vehicles. ? RITISHA MOTOR GARAGE The garage provides all kinds of repairs to the customers vehicles by using the proper manpower and engineers for the vehicles . ? RAHUL MOTOR FINANCE This company is one of the oldest non-banking and fiscal services organizations in West Bengal.Through a globalize network coupled by advance technology, including a rapidly growing e-commerce capability, Rahul Motors provides a all-embracing financial starting financing old and new vehicles. ? RAHUL RELCON PVT. LTD This is a new organization of RAHUL GROUP of companies. Rahul relcon is a construction company who builds apartments and flat for the customers. As it new company in the group, It need to face many competitors in the market. PRODUCT OF THE COMPANY A tangible object or intangible services that is mass produced o r manufactured on a thumping scale with specific units.The product of Rahul motors is a tangible object as their product is the commercial vehicles for example car and trucks. They actually deal in the old and used vehicles for their business. The company does the hard job to get the vehicles . their main out sourcing is to get the vehicles from the auctions and the also the scraps vehicles, which they refurnished it once again and after that they get back to the customers. PRICE OF THE COMPANY The price is the amount a customer for the product. It is Determined by a number of factor including market share , Competitions, material cost etc. he business may increase or Decrease the price of product if other stores have the same Product. In the case of Rahul motors the price is the main factor for them they always provide the vehicles in a reasonable rate and even they provide financing options for the customers. Rahul motors always give their customers value for money and the comp any also help the customers several ways like free service and many more. PROMOTIONS OF THE COMPANY Promotions represent all of the communications that a marketer may use in the market place. Promotions has four distinct element which are as follows- ? ? ? ?Advertising Public relations Word of mouth smudge of sale Rahul motors always follow all above the policy. The company does not invest in any advertisement as because it can make extra investments on the company . the main outsourcing of the company is the employees who communicates with the customers who are volition to buy and sale their vehicles. These system help the company to get directly to the customers. PLACE OF THE COMPANY Place represents the locations where a product can be Purchased. It is often referred to as the distribution channel It can include any physical store as well as virtual stores on the internet.The company generally deal in the Commercial vehicles so they have targeted the semi urban Areas of the sta te where they find maximum number of Customers for their product. REVIEW IN LITERATURE OF HUMAN RESOURCE Every business unit needs valet de chambre resource (manpower) for the conduct of different business activities. In fact, no placement can exist or operate businesslikely without the support of human resource. Such human resource includes top level managers, executives, supervisors and other subordinate / lower level staff / employees.A business composition has to estimate its future manpower needs and adjust its manpower planning and development programmes accordingly. This is called staffing function of management. Human resource management is also exposit as personnel management or manpower management. concord to Edwin Flippo, violence Management is the planning, organizing , directing and controlling of the procurement, development, compensation, integration and maintenance of multitude for the advise of contributing to organizational, individual and social goals.Va rious areas such as recruitment and selection, lease payment and industrial l relations are covered under human resource management. Human Resource Development Human Resource Development (HRD) means to develop available manpower through competent methods such as training, promotions, transfers and opportunities for career development. HRD programmes create a team of welltrained, efficient and capable managers and subordinates. Such team constitutes an important addition of an enterprise. One organisation is different from another mainly because of the people (employees) working therein. According to ray F .Druker, the prosperity, if not the survival of any business depends on the performance of its managers of tomorrow. The human resource should be nurtured and used for the benefit of the organisation. Human resource is most important resource in management and needs to be used efficiently. This is because success, stability and growth of an organisation depend on its ability in acquiring, utilizing and developing the human resources for the benefit of the organisation. In the final analysis, it is the people (i. e employees) who produce promising results and generate a climate semiconductive to the growth and development of an organisation.HR is a highly productive corporate asset and the overall performance of companies and corporations depends upon the extent to which it is effectively developed and utilised. It is the most sensitive factor of production and need not be treated besides as a commodity to be bought and used in factories. According to Peter Drucker, The function of management is to manage managers, workers and work. The importance of manpower in business management is now universally accepted. Employees have a capacity to grow and develop, if suitable opportunities are offered.They give positive response to monetary and nonmonetary incentives, training opportunities, favorable work environment and motivation. According to Pigors and Mye rs, Good management means getting effective results with people. This suggests the importance of human resource. Human resource is certainly important even in this age of extensive use of computer technology. This is because machine cannot be used as a substitute for human brain which has capacity to think, assess and react. It is refuse to say that man is a power rather than man has a power.Progressive / professional managements invest huge funds on training and development of human resource and this suggests the importance of human resource and its contribution in industrial and economic development. Professionally managed companies in India such as Larsen and Toubro Ltd, TELCO, Reliance, etc. , give specia l importance and good attention to HRD. CHAPTER 1 HUMAN RESOURCE MANAGEMENT CHAPTER 2 MARKETING MIX BIBLIOGRAPHY ? MARKETING MANAGEMENT by Philip kotler ? MARKETING MANAGEMENT by pondicherry university WEBSITES ? www. google. com ? www. scribd. com ? www. wikepedia. co. in