Pringles - Meet the pringles

1. Executive Summary This selling plan provides a compose outline of the trends, consumer begs and market places in the snack industry and the execution strategy Procter & adenylic acid; Gamble (P& antiophthalmic factor;A) plans to put into bodily process when launching a innovative harvesting extending on the on-going Pringles line. The key success factors of this marketing plan are: * growth market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products, and especially low-calorie products has great potential -The market for white potato chips is non rude(a), yet has a strong customer demand for multi- pickaxes and is so open for expansion of new products -Younger generation has strengthened a strong snack-culture * Unique new product: -Introduction of a new exotic taste/image -Unique production process (calorie-free facial expression oil - Olestra) -Strong brand identity - production Line Unique, tastes good, pri vate-enterprise(a) price, and convenient * Management: -Management take cared, gigantic base of interests and knowledge -Extensive experience and success within snack product marketing In conclusion, the promotion and launch of the product line extension diverge help meet the needs of customers, provide an additional choice in the Pringles portfolio and become a profitable venture for P& adenine;G. 2. History and Product Line Established in 1837, The Procter & Gamble Company began as a small, family operated guck and candle company in Cincinnati, Ohio, USA. Today, P&G markets more than 250 products to more than five billion consumers in cxxx countries. 2000 A.G. Lafley becomes President and Chief Executive. Procter & Gamble and institutional approximate Partners launch reflect.com, the first interactive, personalized beauty company. The U.S. FDA canonical 5 mg Actonel (risedronate sodium tablets) for the treatment and prevention of postmenopausal osteoporo sis (PMO) and glucocorticoid-induced osteopo! rosis (GIO). Procter & Gamble, the inventor of Actonel, and Aventis Pharmaceuticals will market the drug collaboratively. 2001 New uncovering product introductions include... If you want to get a full essay, chemical formula it on our website: OrderCustomPaper.com

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