Introduction to marketing

the concept of merchandising can be explained with the following origin point slidesit explains in detail the following1-the new economyCustomer Empowerment-CustomizationGreater varietyKnowledge/ Information eraSmoother jaw channelsIncreased competition-Globalization, Deregulation, PrivatizationIndustry ConvergenceRetail TransformationDisintermediation2-organizations- new capabilitiesPowerful new information & sales channelMarketing researchIntranetTwo delegation communicationAdvertisingInternetImprove logistics and operations3-nature and scope of sellingIncludes:Physical goods?cars, clothes, machines, booksServices?banks, theatres, learningIdeas?pollution reduction, road safetyPeople?Amitabh Bachchan, Sachin Tendulkar(people ar a marketable merchandise or brand)Places?Amby Valley, a new lodgement e introduceExperiences?bungie jumping, deep sea diving4-the broad dimensions of marketingIncludes:Marketing encompasses:Business-to-BusinessBusiness to ConsumerNot-for-profi t organisations look for donations?they are marketing social causes and ideas they compliments you to supportGlobal Marketing5-what is marketingMarketing can be exposit as all activities designed to generate and advance any(prenominal) exchange intended to satisfy human enquires or wants. (adaptation Rix, Stanton, )Marketing is a total system of business activities designed to plan, price, promote, and open want-satisfying products to maw regulate markets to achieve organisational objectives. (Etzel, Walker, Stanton)6-defining marketingMarketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and operate of value with others. - Philip Kotler7-marketing managementMarketing Management is the art and science of choosing target markets, attention and growing customers, through creating, delivering, and communicating superior customer value. 8-simple marketing system9-structure of flows10-core concepts of marketing11-needs ! and wants delimit a need?A need is a state of felt deprivation (Kotler)We need the basic things to become or to feel safe and interact in federation (Social)We may need clothes to keep warm? pick of product is no longer classified as a need (Physical)We need harbor for warmth and security?the fictitious character of shelter is a choice (Physical)We may need an education or a quality pen to write with? require a Parker vs Mont Blanc again choice of quality and level of association (Individual Defining a want?A want is the... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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